Simple Can Be Great!

Elizabeth Weber's recent visit to Lowe's provided many insights she's recorded in a great blog on Medium. It's enlightening and eye opening for B2C or B2B2C businesses. Innovation doesn't always have to be grand, expensive and complicated...sometimes, simple is really great.  Think of your business - there are applications and lessons here for anyone. 

"Lowe’s launched the Lowe’s Innovation Labs in June 2014. The Labs uses a method known as sci-fi prototyping to explore new customer experiences, such as customers walking into a Holoroom to visualize flooring in a virtual replica of their home, or customers talking to OSHbot, the Lowe’s robot assistant to learn where lawn mowers are located in the store. Lowe’s is exploring the technological and UX frontier for retail shopping, and it is incredible.  But are there simpler, and less expensive ways to improve customer experience in our digital age?" read the rest....

Elizabeth Weber is a User Experience Designer in San Francisco.  She a Brown '14 graduate where she launched it's first accelerator, Brown Venture Labs as president of the Entrepreneur Program.  She was the Branding Strategist for Speak Your Mind Foundation and served as a Design Researcher and Product Manager to the President of Brown University in the creation and launch of BrownConnect.