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      <image:caption>Copyright by my amazing friend, ©Liza Donnelly</image:caption>
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      <image:title>Finding Blue Lobsters Blog - What Works Better - Obedience or Commitment? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Finding Blue Lobsters Blog - Break the Model! How Challenging Status Quo Makes Lasting Impact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hi, I'm Deb. - About Me</image:title>
      <image:caption>My experience as multi-disciplinary engineer, excelling in technology, the arts and management, allows me to quickly see clear measurable business paths and outcomes, then hold my clients accountable to them. Above all, I love people. I drive action by bringing a personal touch to the planning process and delight in seeing the growth that happens when I connect interesting people to each other. The key is to be curious, open and skeptical!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1549748854548-D3BWLYSH0A33ANYHSGR2/Deb+Mills-Scofield+with+Blue+Lobster.jpg</image:loc>
      <image:title>Hi, I'm Deb.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/e422b098-3f44-4a35-9a70-cce4a24e1cca/Book+Cover+half+size.png</image:loc>
      <image:title>Hi, I'm Deb.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1503847967706-NYGBLV2WSORDQJSX99ZC/Innovation_icon%402x.png</image:loc>
      <image:title>Hi, I'm Deb.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1503847927281-EUV03U45V7KF8WHBCTYF/strategic_planning_icon%402x.png</image:loc>
      <image:title>Hi, I'm Deb.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1504294814663-GYKZDXU4GHT81S9DM0GJ/04_Home_2.png</image:loc>
      <image:title>Hi, I'm Deb.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://findingbluelobsters.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1504295666088-L3QPF5CBJA02VEMDZ3R0/strategic_planning_icon%402x.png</image:loc>
      <image:title>What I Do</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1504295280842-R5612BBEBN231FZCGWXP/01_WhatIDo.jpg</image:loc>
      <image:title>What I Do</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://findingbluelobsters.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1504973932407-HCRNN1LSJH3S0OFXLONX/speaking_icon%402x.png</image:loc>
      <image:title>Services - Speaking</image:title>
      <image:caption>There are three areas I love to talk about. Innovation Through New Perspectives (Or, How to Find Blue Lobsters) A high-energy talk to help your organization broaden its network to be more innovative. Learn concrete tools for expanding your view by deepening and diversifying your network with others from new sectors with different perspectives. An example is here. How To Stay Valuable &amp; Relevant A perspective-expanding presentation on how to perpetually provide what people need in a sustainable fashion. We will go over methods for understanding diverse customers' diverse perspectives. With this customer-first view we create value propositions that provide meaning, with purpose and profit. Examples are here and here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1504973852589-JF0VYYDYROXQ5KIIILL2/image-asset.png</image:loc>
      <image:title>Services - Innovation Implementation</image:title>
      <image:caption>Build a collaborative space to explore new ideas. I help clients unleash the creativity in their organizations to improve innovation velocity. We build an understanding of their current strengths and obstacles to innovation, then apply a straightforward process for identifying and prioritizing new opportunities.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1549748977319-PJF991DTZ86UGV8XSCA9/Deb+Mills-Scofield+with+Blue+Lobster.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1504973809207-4WZHVJ9ZV9NRAT460STT/strategic_planning_icon%402x.png</image:loc>
      <image:title>Services - Strategic Planning</image:title>
      <image:caption>See What’s Possible and the Best Ways to Get There Using a disciplined, repeatable process, clients see where they are (internally and externally), unearth assumptions and see from their customers’ perspective to set a clear vision for the future. Deb encourages curiosity, open-mindedness AND skepticism! We establish goals for the next 3-5 years and create a business model for sustainable growth with execution and testing baked in to ensure movement towards that vision.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1504455916195-768NVGNWA4QP1UHNKJQQ/01_WhatIDo.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://findingbluelobsters.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1504976314606-0XHWOHTF8BCJ6KKQ91G1/03_Contact+copy.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://findingbluelobsters.com/bio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1504970623789-6YUCX7Z8TXDLJ7R3SFDR/image-asset.png</image:loc>
      <image:title>Bio - “I-Thou”</image:title>
      <image:caption>To have impact, provide purpose and ultimately make profit, let’s stop thinking about ourselves and start thinking about others. It’s the difference between treating others transactionally, for what they can do for us versus treating them as whole humans ~ in relationship. What we do is not about us; it’s about who we are serving - our customers, employees, suppliers, stakeholders. It’s about discovering their needs and wants, from their perspective, not from what we believe they should want or what we want them to want. If our purpose isn’t focused on who we are serving, given their constraints and contexts, our purpose is meaningless and worse, arrogant. Martin Buber’s 1923 philosophy of I-Thou sums this up, and it’s my world view. We can consider what others need by rushing to discover things about them rather than jumping to solve a problem.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1504977139134-ZKUCNA07SH5SIKKHJCEV/unnamed-1.jpg</image:loc>
      <image:title>Bio</image:title>
      <image:caption>I am passionate about helping companies and individuals see what’s possible and then make plans to achieve it. Fundamentally, I’m curious, open and skeptical! My penchant for envisioning how things could be, running at the world of the possible, manifested in full force starting in college when I helped create Brown University’s Cognitive Science concentration and finished it in 3 years and, as an alumni, helping co-create the Design Engineering concentration in the School of Engineering. At Bell Labs, where I spent the bulk of my early career, I created one of AT&amp;T’s all time highest-revenue generating patents because it was based on real customers’ real needs. It was also at Bell that I discovered the pleasure of fostering the potential of others through writing and investing. My writing in Harvard Business Review, my own blog and my contributions to various business books are all geared at inspiring people to dream what they can achieve and giving them the tools to make it happen. I did the same thing, but with capital and direct advice as a partner at an early stage VC firm. Today I continue to foster innovation and growth in others through my work with companies and Individuals. As a consultant and a mentor I am exposed to a vast range of types of people and disciplines, fueling my curiosity for surprising interdisciplinary approaches to new problems and building unexpected connections.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1504970613302-KL7R94UTDE0CWFOW9U50/image-asset.png</image:loc>
      <image:title>Bio - Rush to Discover, Not to Solve.</image:title>
      <image:caption>We tend to immediately rush to solutions based on our assumptions before fully discovering all the constraints and context around a problem - in fact sometimes before even discovering if there really is a problem! If we have an I-Thou focus, we will get off our tush (get out of the office) and rush to learn as much as we can, as fast as we can, about the problem: who is it a problem for, why is it a problem for them and what current solutions exist? With a deep understanding of the problem and the landscape around it, we can create well-informed hypotheses for how to solve it for others.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1504970604459-M40S5LZN3AVL1A16OW3D/image-asset.png</image:loc>
      <image:title>Bio - Experiment-Learn-Apply-Iterate</image:title>
      <image:caption>My grandmother said, “The day you stop learning is the day you die.” Well, I believe this goes for organizations as well as people. How many companies that were on the S&amp;P 500 in 1980 are still there? Sears, Radio Shack, Dell, Avon? Nope! The world tends towards stagnation and it takes energy to fight it. Building on the other pillars, once we have discovered and created our hypothesis, we need to test it! We use prototypes to see if we’re getting close to meeting the needs, learning as much as we can, applying it to the next prototype and iterating. No business model survives the first real customer - that’s life, but we won’t know and learn until we try and then it pays off in multitudes. Corporate, and personal, growth comes from this iterative cycle of trying, learning, and applying. Test the most critical hypotheses first to discover a valuable solution! Keep doing it again and again, because if we stop trying and learning, there are plenty of startups in garages that won’t.</image:caption>
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      <image:title>Bio</image:title>
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      <image:title>Bio</image:title>
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      <image:title>Bio</image:title>
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      <image:title>Bio</image:title>
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  </url>
  <url>
    <loc>https://findingbluelobsters.com/clients</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1619798934919-IIZOQR428PRC07ZR9P0G/318-3186080_axiom-healthcare-strategies-logo-hd-png-download.png</image:loc>
      <image:title>Who I Work With</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1619798966851-CEF4GMS2YIZXCDL6GVKS/Autodesk.png</image:loc>
      <image:title>Who I Work With</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1619798982450-GAN1WP3VB2O74ZJGNTWL/Trek.png</image:loc>
      <image:title>Who I Work With</image:title>
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      <image:title>Who I Work With</image:title>
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      <image:title>Who I Work With</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1619799044003-I2UQ0AEAER5G4PDNYLII/Cisco-logo.png</image:loc>
      <image:title>Who I Work With</image:title>
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      <image:title>Who I Work With</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1619799066173-7C8SUIUNK2SKCJQPLCSZ/sherwin-williams-logo-final-hed-2015.jpg</image:loc>
      <image:title>Who I Work With</image:title>
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      <image:title>Who I Work With</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1619799114953-8OCD7YPCFVBA52VN6HFX/menasha-packaging-vector-logo.png</image:loc>
      <image:title>Who I Work With</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1549749020702-UU6V6ST0U6ZKA0L8JHYS/Deb+Mills-Scofield+with+Blue+Lobster.jpg</image:loc>
      <image:title>Who I Work With</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1504988039879-UMHAHNARHWUWJ4HPTIM8/02_WhoIWorkWith.jpg</image:loc>
      <image:title>Who I Work With</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://findingbluelobsters.com/finding-blue-lobsters</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1504975325420-6GVGQWG16OQGV5S5X9Y3/image-asset.png</image:loc>
      <image:title>Finding Blue Lobsters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1504983068882-43MMLB498C3MI4CL0HGO/IMG_7958.JPG</image:loc>
      <image:title>Finding Blue Lobsters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1504989113069-4P356IPZEQD0VYCB812C/DebWithLobster_small.jpg</image:loc>
      <image:title>Finding Blue Lobsters - Why the Blue Lobster?</image:title>
      <image:caption>A Blue Lobster is a rare person who thinks, approaches life and views everything non-traditionally. They are a polymath, competent in both sciences and the arts. They makes change happen and positively impacts others --- I help companies find and nurture the Blue Lobsters in their organization and help individuals find the Blue Lobster in themselves.  Where did this blue-brained analogy come from? I spend my summers working from Pemaquid Harbor on Maine's craggy coast.  Years ago, a college friend interned at the University of Maine's Darling Marine Center, where they study blue lobsters. Blue lobsters are about one in two million.  When the Center finished their research, they dumped the adolescent blue lobsters into Pemaquid Harbor!  Therefore, we tend to have more than one in two million blue lobsters.  To me, a blue lobster is a person who tends to view the world and organize it differently, who rejects the status quo, who love to try stuff, learn, fail and try again and who interesting because they are interested, and who have impact on their world. Part of how I help companies sustainably grow is by helping them find the Blue Lobsters in their organization and become an organization that attracts Blue Lobsters.  For individuals, I help them find their inner Blue Lobster.  And for everyone, I help them find habitats that are conducive to finding high concentrations of Blue Lobsters! Each Blue Lobster is unique - the coloring is different from one to another and each is gorgeous.  Let me help you find Blue Lobsters! Once you know what to look for, you’ll see them in the most unusual and wonderful places.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1504982751633-QKHINGK8MY92OOV3Z2YX/IMG_3713.JPG</image:loc>
      <image:title>Finding Blue Lobsters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1617030512177-DIAJ6QHR20GKIXLR42C6/unnamed.jpg</image:loc>
      <image:title>Finding Blue Lobsters - Jessica Esch</image:title>
      <image:caption>The Blue Lobster Illustrator! Esch is a Maine writer and artist whose concise yet profound words and clean images have expanded people’s hearts, minds, and way of being in the world for more than 20 years. Curiosity, sense-making, and commitment to the common good underpin her work. Esch co-founded Shinebolt in 2019 to take her work to the next level and shine a light on other artists. A Top 10 finalist for an international COVID-19 Design Innovation Grant, she created 58 illustrations encouraging people to stay home, wear a mask, and practice social distancing. The illustrations regularly run in Masthead Maine’s media outlets, including the Portland Press Herald. Her latest project, Fill in the Blanks, is a mashup of prose and design that creates a multi-sensory experience where words and found materials become meditative chants and unexpectedly beautiful. In addition to creating The New York Gender Tally and co-founding HSBARS Worldwide, Esch champions Illustration Institute, Olympia Snowe Women’s Leadership Institute, and Portland Public Library. Her work has appeared in Space Gallery, the Center for Maine Contemporary Art, Harvard Ed., ARCADE, and The Sketchnote Handbook: The Illustrated Guide to Visual Note Taking. Make a brighter world with Jess at shinebolt.com, jessicaesch.com, @jesch30 (Instagram/Twitter), and @jeschnotes (Facebook).</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/598badb6f5e23146af48e1bb/1504982786268-9IZFZO7XRJVEEGM4BDHF/IMG_3944.JPG</image:loc>
      <image:title>Finding Blue Lobsters</image:title>
    </image:image>
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      <image:title>Finding Blue Lobsters</image:title>
    </image:image>
  </url>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-01-14</lastmod>
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  <url>
    <loc>https://findingbluelobsters.com/blue-lobster-mentee-resources</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-14</lastmod>
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      <image:title>Blue Lobster Mentee Resources</image:title>
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      <image:title>Blue Lobster Mentee Resources</image:title>
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  <url>
    <loc>https://findingbluelobsters.com/new-page-1</loc>
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    <lastmod>2024-02-04</lastmod>
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      <image:title>I Wrote A Book!</image:title>
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